Document Type : Original Article


Kazan Federal University, Russia


This article presents a linguistic and cultural analysis of the linguoculturemes ярәшү/yarashu (the promise of marriage, betrothal, engagement, betrothment) and никах/nikakh (marriage, wedding, conjugal unity, Muslim religious marriage ceremony) in the Tatar linguistic worldimage. These linguistic features reflect the specifics and systematization of the realities and rites of the Tatar people (никах уку/nikakh uky, кыз урлау/qiz urlaw, ябышып чыгу/yabiship chigy, калым бирү/qalim biry, etc.) related to by marriage and enter the linguoculturological field of the concept туй/tuy (wedding). They have also revealed the features (eloquence, the ability to win confidence, symbolicalness, information awareness, knowledge of human psychology; fixation, significance, religiousness, praise, patriarchy, material assistance, temperance, lack of alcohol, the fear of God, piety, proclamation, the blessing of elders) these linguoculturemes are marked with.The authors have come to the conclusion that the Tatar people consider marital relations to have priority, which are consistent with religion and legitimized by the state.